Orange, New South Wales
High net return freehold serviced apartments in the centre of Orange
$12,240,000
Business Description
Ras360 Property Solutions presents Summer East Serviced Apartments, a rare freehold going concern in the heart of Orange. Set on a generous 6,960 sqm landholding, this substantial asset offers 47 serviced apartments and a proven trading profile supported by the region’s mining and healthcare.
The business is currently configured for long-term stays only, creating a stable foundation of demand. However, there is clear upside for a purchaser to reposition the offering toward short-stay and overnight visitors, expanding the guest mix and capturing more of Orange’s corporate and leisure travel market.
The nightly tariff can be increased to $200 per night with expected occupancy being 70% annually.
With the motel opened to overnight trade and supported by targeted marketing and yield management, both tariff and occupancy growth opportunities are evident. The current ADR is considered low, presenting a direct pathway to increase turnover through improved pricing strategy and encouraging more one-night stays.
The business delivers an adjusted net profit of $1,192,782, offering an attractive commercial return. One apartment is presently used as reception and office, and may be converted back into a guest room if an incoming operator wishes to maximise revenue.
The asset is well presented and structurally pristine, with bathrooms noted as dated and front timber windows expected to require replacement in the future. With no dedicated owner’s residence, all units remain available for revenue generation.
Currently operated with an onsite manager and a small cleaning team, the business does not require daily general cleans for long-stay guests. The manager will not remain post-sale, while the cleaning staff may continue, supporting operational continuity.
Centrally located in one of regional NSW’s most visited hubs, Summer East Serviced Apartments is ideally suited to experienced operators seeking scale, cashflow, and immediate upside through repositioning and improved management.
**Ras360 – Specialists in Motels | Hotels | Pubs | Parks | Management Rights **
Business Summary
Key Investment Insights
1. Freehold going concern in central Orange, offering clear ownership advantage and long-term asset security.
2. Large 6,960 sqm landholding with 47 serviced apartments, providing scale and room for operational flexibility.
3. Proven trading profile and adjusted net profit of $1,192,782, indicating strong existing cashflow.
4. Current configuration for long-term stays creates stable baseline demand, reducing volatility in occupancy.
5. Direct upside from repositioning to short-stay and overnight guests, enabling capture of corporate and leisure travel.
6. Revenue growth pathway: nightly tariff target of $200 with expected 70% annual occupancy, signalling a definable yield opportunity.
7. Current ADR described as low, presenting immediate scope to increase turnover via improved pricing and yield management.
8. One apartment currently used as reception and office can be converted back to a revenue room to boost capacity.
9. All units revenue-generating with no dedicated owner’s residence, maximising income potential.
10. Well presented and structurally pristine asset, with targeted capital needs limited to dated bathrooms and future replacement of front timber windows.
11. Operated with an onsite manager (who will not remain) and a small cleaning team (may continue), allowing for continuity and potential labour cost optimisation; long-stay model reduces daily general cleans.
12. Prime central location in one of regional NSW’s most visited hubs, supported by mining and healthcare demand, attractive to experienced operators seeking scale and immediate upside.
