Good website design and effective digital marketing aren’t incompatible. Building an uncluttered, great looking website is just the first step in building your online visibility. However, being too sparse with your content can harm how well your website ranks on search engines like Google. What use is a stunning website if no one can actually find it or the user can't instantly find the information they're looking for?
The good news is, it is possible to balance elegance with search engine friendly requirements.
Instead, use text in place of images to display important names, content, or links. The Google crawler can't recognise text contained within an image. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text.
A fundamental principle of good marketing is to understand your target audience. To strike a good balance between website design and content, put yourself in your target customers shoes and ask yourself what you would want to know most when visiting each of your web pages. Then make sure you’ve included that information and it’s easy to find. This includes using language and terms that your potential customers will understand and avoiding "industry jargon".
Website content includes everything from text, images, animations and graphics. These all play a part in informing and engaging visitors through the customer journey to take action and become a customer. When you’re considering what content needs to be on your website you need to consider each phase of the customer journey.
You shouldn’t assume that your website visitors are already familiar with your brand or what you do. It’s worth conducting some keyword research to find out what terms are most related to the content on your web pages.
It all comes down to user experience and web design needs to work in tandem with SEO techniques to ensure users find what they are looking for.
Top tips to help you strike the right balance between great design and search engine friendliness:
To help you achieve the right balance in your website design and content, it is always worth getting the advice of a digital marketing expert. SEO-focused web design is the key to building your online visibility and credibility. Applying these tactics will ensure you have a website that not only looks great but ranks well and builds your bottom line.