186-188 Myrtle Street, Myrtleford, Victoria
FREEHOLD - Golden Leaf Motel, Myrtleford VIC - 1P0584
Freehold Going Concern - $4,650,000
Business Description
MHB is delighted to present the freehold going concern sale of the Golden Leaf Motel, Myrtleford.
Key Features:
* An exceptional opportunity to secure a well-established 27-room freehold motel in a prime location on the iconic Great Alpine Road - the gateway to Bright and Victoria's renowned snowfields.
* Offered to the market for the first time in 18 years, the Golden Leaf Motel occupies a commanding central position with limited direct competition, making it a standout investment in a high-demand tourism corridor.
* All guest rooms are conveniently positioned on a single level, with internal corridors providing easy access to reception and the restaurant. Complementing the business is a spacious four-bedroom family residence located above the restaurant - ideal for onsite owners or management.
* The property features a large restaurant with a fully equipped commercial kitchen and walk-in cool room. While currently only utilised for larger group bookings on request, this space presents a significant opportunity to expand food and beverage offerings and increase revenue.
* Positioned in a standout, high-visibility location with strong drive-by traffic, the motel continues to benefit from consistent exposure to passing tourists and travellers.
* Situated upon approx. 2,922m2 of (GRZ1) General Residential Zoned land.
Inspections strictly by appointment only.
For more information or to arrange an inspection, contact Angela Jacobsen on ---------- or Dan McDonald on ---------- .
Business Summary
Other Features / Notes
EXCLUSIVE, FREEHOLD GOING CONCERN, Motel, VIC - North EastKey Investment Insights
1. Freehold going-concern sale of a 27-room motel, offering property ownership plus established trading operations.
2. Located on the iconic Great Alpine Road, positioned as the gateway to Bright and Victoria’s snowfields, supporting strong seasonal tourism demand.
3. First time to market in 18 years, indicating a long-established business with potential goodwill and local reputation.
4. Commanding central location in Myrtleford with limited direct competition, implying competitive advantage in the local accommodation market.
5. High-visibility site with strong drive-by traffic, delivering consistent exposure to passing tourists and travellers.
6. All guest rooms on a single level with internal corridors, enabling efficient guest flow, easy access to reception and restaurant, and simplified housekeeping operations.
7. Onsite four-bedroom family residence above the restaurant, well suited for owner-operators or onsite management, reducing staffing accommodation needs.
8. Large restaurant with fully equipped commercial kitchen and walk-in cool room, currently used for group bookings, presenting clear upside to expand food and beverage revenue.
9. Substantial landholding of approximately 2,922 m2, offering space for parking, expansion or redevelopment subject to GRZ1 zoning.
10. Zoned General Residential 1 (GRZ1), which may influence future development or redevelopment options and planning considerations.
11. Sale is by appointment inspections only, indicating controlled access and ongoing operations during the sales process.
