186-188 Myrtle Street, Myrtleford, Victoria
FREEHOLD FOR SALE BY EXPRESSIONS OF INTEREST - Golden Leaf Motel, Myrtleford VIC - 1P0584
Expressions of Interest - Closing 13.5.2026
Business Description
McDonald Hospitality Brokers is delighted to present by expressions of interest, the freehold going concern sale of the Golden Leaf Motel, Myrtleford.
Key Features:
* An exceptional opportunity to secure a well-established 27-room freehold motel in a prime location on the iconic Great Alpine Road - the gateway to Bright and Victoria's renowned snowfields.
* Offered to the market for the first time in 18 years, the Golden Leaf Motel occupies a commanding central position with limited direct competition, making it a standout investment in a high-demand tourism corridor.
* All guest rooms are conveniently positioned on a single level, with internal corridors providing easy access to reception and the restaurant. Complementing the business is a spacious four-bedroom family residence located above the restaurant - ideal for onsite owners or management.
* The property features a large restaurant with a fully equipped commercial kitchen and walk-in cool room. While currently only utilised for larger group bookings on request, this space presents a significant opportunity to expand food and beverage offerings and increase revenue.
* Positioned in a standout, high-visibility location with strong drive-by traffic, the motel continues to benefit from consistent exposure to passing tourists and travellers.
* Situated upon approx. 2,922m2 of (GRZ1) General Residential Zoned land.
Inspections strictly by appointment only.
Expressions of Interest close at 12:30pm, Wednesday the 13th of May 2026.
For more information or to make an enquiry, contact Angela Jacobsen direct on ---------- or contact the MHB Office on ---------- .
Business Summary
Other Features / Notes
EXCLUSIVE, FREEHOLD GOING CONCERN, Motel, VIC - North EastKey Investment Insights
1. Freehold going-concern sale of the Golden Leaf Motel, a 27-room property on the iconic Great Alpine Road, the gateway to Bright and Victoria’s snowfields, presenting direct access to major tourism markets.
2. First time offered in 18 years, indicating long-term ownership stability and potential pent-up market interest.
3. Central Myrtleford location with limited direct competition, positioned in a high-demand tourism corridor.
4. High-visibility site with strong drive-by traffic, delivering ongoing exposure to passing tourists and travellers.
5. All guest rooms on a single level with internal corridors for easy guest access to reception and restaurant, supporting operational efficiency and guest flow.
6. Onsite four-bedroom family residence above the restaurant, suitable for owner-operators or on-property management.
7. Large restaurant with fully equipped commercial kitchen and walk-in cool room, currently used only for larger group bookings; significant upside to expand food and beverage revenue.
8. Property sits on approximately 2,922 m2 of GRZ1 General Residential Zoned land, offering potential development or redevelopment considerations subject to planning.
9. Offered as a freehold going concern by expressions of interest, with inspections strictly by appointment; EOI closing 12:30pm Wednesday 13 May 2026.
10. Presented by McDonald Hospitality Brokers, providing a formal brokerage sales process and contact point for enquiries.
