186-188 Myrtle Street, Myrtleford, Victoria
FREEHOLD - Golden Leaf Motel, Myrtleford VIC - 1P0584
Freehold Going Concern - $4,650,000
Business Description
MHB is delighted to present the freehold going concern sale of the Golden Leaf Motel, Myrtleford.
Key Features:
* An exceptional opportunity to secure a well-established 27-room freehold motel in a prime location on the iconic Great Alpine Road - the gateway to Bright and Victoria's renowned snowfields.
* Offered to the market for the first time in 18 years, the Golden Leaf Motel occupies a commanding central position with limited direct competition, making it a standout investment in a high-demand tourism corridor.
* All guest rooms are conveniently positioned on a single level, with internal corridors providing easy access to reception and the restaurant. Complementing the business is a spacious four-bedroom family residence located above the restaurant - ideal for onsite owners or management.
* The property features a large restaurant with a fully equipped commercial kitchen and walk-in cool room. While currently only utilised for larger group bookings on request, this space presents a significant opportunity to expand food and beverage offerings and increase revenue.
* Positioned in a standout, high-visibility location with strong drive-by traffic, the motel continues to benefit from consistent exposure to passing tourists and travellers.
* Situated upon approx. 2,922m2 of (GRZ1) General Residential Zoned land.
Inspections strictly by appointment only.
For more information or to arrange an inspection, contact Angela Jacobsen on ---------- or Dan McDonald on ---------- .
Business Summary
Other Features / Notes
EXCLUSIVE, FREEHOLD GOING CONCERN, Motel, VIC - North EastKey Investment Insights
1. Freehold, going-concern sale of a well-established 27-room motel, offering full property ownership and ongoing trading income potential.
2. Prime location on the iconic Great Alpine Road, positioned as the gateway to Bright and Victoria’s snowfields, supplying strong seasonal demand.
3. First time offered to market in 18 years, indicating long-term stable operation and potential for value uplift under new ownership.
4. Commanding central position in Myrtleford with limited direct competition, supporting potential occupancy and rate resilience.
5. All guest rooms on a single level with internal corridors, providing efficient guest movement and simplified operations.
6. Large four-bedroom family residence above the restaurant, suitable for onsite owners or managers, reducing staffing accommodation costs.
7. Spacious restaurant with fully equipped commercial kitchen and walk-in cool room, representing latent food and beverage revenue potential.
8. Restaurant currently used only for larger group bookings on request, indicating a clear opportunity to increase revenue by expanding regular F&B services.
9. High-visibility roadside site with strong drive-by traffic, delivering consistent exposure to passing tourists and travellers.
10. Substantial landholding of approximately 2,922m2 zoned GRZ1 General Residential, offering potential redevelopment or expansion flexibility subject to zoning.
