VIC FAR COUNTRY REGION
Caravan Park, General Store and Fuel.
$1,900,000
Business Description
A Rare Freehold Caravan Park, General Store and Fuel Outlet in Victoria's High Country Tourism Gateway
Lifestyle and Tourism Opportunity with Immediate Upside - $1.9 million
Positioned at the gateway to Victoria's iconic High Country, this Caravan Park presents a rare opportunity to acquire a freehold tourism asset with multiple income streams and significant repositioning potential.
Located approximately 3 hours from Melbourne and set along a River, this asset combines natural appeal with further expansion opportunity, offering a strong foundation for an experienced operator or lifestyle investor.
Key Investment Highlights
• Standalone Business plus Freehold Land
• Existing site layout and infrastructure
• Freehold land holding (approx. 4 acres) with established caravan park and general store infrastructure
• Gateway location to Alpine National Park and Victoria's High Country tourism routes
• Riverfront setting attracting campers, 4WD travellers, anglers and adventure tourists
• Multiple income streams: caravan sites, camping, retail (general store), fuel services
• Potential to establish a country-style pub (STCA, but plans already drawn and submitted)
• Additional land for expansion
• Significant scope to upgrade, reposition or expand (STCA)
With increasing demand for nature-based tourism and regional experiences, Licola serves as a key access point into Victoria's alpine and wilderness tourism corridors, with strong year-round appeal.
The asset is ideally positioned for:
• Caravan Park expansion and glamping
• Boutique eco-tourism offering
• Adventure tourism basecamp
• Integrated retail + hospitality uplift
The opportunity will be suitable for:
• Caravan Park operators seeking expansion
• Tourism groups and regional accommodation operators
• Owner-operators seeking a lifestyle + income asset
• Investors targeting under-utilised regional tourism assets
For Sale: $1.9 million for freehold and business
Information available to qualified parties upon request. Confidentiality Agreement required
Brett Bowden ----------
AUSTRALIAN BUSINESS SALES
Business Summary
Key Investment Insights
1. Freehold sale includes business plus approximately 4 acres of land, offering ownership of both asset and site.
2. Listed price $1.9 million for freehold and operating business, enabling straightforward acquisition valuation.
3. Multiple revenue streams include caravan sites, camping, retail general store, and on‑site fuel services, diversifying income.
4. Existing site layout and infrastructure in place, reducing immediate capital expenditure for continued operation.
5. Riverfront setting attracts campers, 4WD travellers, anglers and adventure tourists, enhancing natural appeal.
6. Positioned as the gateway to Victoria’s High Country and Alpine National Park, approximately three hours from Melbourne, supporting strong visitation potential.
7. Additional land available and significant scope to upgrade, reposition or expand subject to council approval, creating upside potential.
8. Plans for a country‑style pub have been drawn and submitted STCA, indicating a near‑term hospitality expansion opportunity.
9. Well suited to expansion concepts such as caravan park growth, glamping, boutique eco‑tourism, or an adventure tourism basecamp, matching current market trends.
10. Appeal to a range of buyers including caravan park operators, regional tourism groups, owner‑operators seeking lifestyle plus income, and investors targeting under‑utilised regional assets.
11. Year‑round tourism demand for nature‑based and regional experiences in Licola supports seasonal resilience and long‑term positioning.
