Licola, Victoria
A Rare Freehold Caravan Park & Tourism Gateway in Victoria's High Country
$1,900,000
Business Description
Lifestyle and Tourism Opportunity with Immediate Upside - $1.9 million
Positioned at the gateway to Victoria's iconic High Country, Licola Village Caravan Park presents a rare opportunity to acquire a freehold tourism asset with multiple income streams and significant repositioning potential.
Located approximately 3 hours from Melbourne and set along the Macalister River, this asset combines natural appeal with further expansion opportunity offering a strong foundation for an experienced operator or lifestyle investor.
Key Investment Highlights
• Standalone Business plus Freehold Land
• Existing site layout and infrastructure
• Freehold land holding (approx. 4 acres) with established caravan park and general store infrastructure
• Gateway location to Alpine National Park and Victoria's High Country tourism routes
• Riverfront setting attracting campers, 4WD travellers, anglers and adventure tourists
• Multiple income streams: caravan sites, camping, retail (general store), fuel services
• Potential to establish a country-style pub (STCA)
• Additional land for expansion (STCA)
• Significant scope to upgrade, reposition or expand (STCA)
With increasing demand for nature-based tourism and regional experiences, Licola serves as a key access point into Victoria's alpine and wilderness tourism corridors, with strong year-round appeal.
The asset is ideally positioned for:
• Caravan Park expansion and glamping
• Boutique eco-tourism offering
• Adventure tourism basecamp
• Integrated retail + hospitality uplift
The opportunity will be suitable for:
• Caravan Park operators seeking expansion
• Tourism groups and regional accommodation operators
• Owner-operators seeking a lifestyle + income asset
• Investors targeting under-utilised regional tourism assets
For Sale: $1.9 million for freehold and business
Information available to qualified parties upon request. Confidentiality Agreement required
Brett Bowden ----------
Business Summary
Key Investment Insights
1. Freehold sale includes business and approximately 4 acres of land, $1.9 million asking price.
2. Existing caravan park and general store infrastructure in place, with established site layout reducing initial capex.
3. Riverfront setting along the Macalister River, attracting campers, anglers, 4WD travellers and adventure tourists.
4. Gateway location to the Alpine National Park and Victoria's High Country, approximately three hours from Melbourne.
5. Multiple income streams present: caravan sites, camping, retail via the general store, and fuel services.
6. Additional land and planning potential to expand the park and facilities, subject to council approval STCA.
7. Specific opportunity to establish a country style pub, subject to approvals, enhancing F&B revenue potential.
8. Clear repositioning upside through upgrades, glamping, boutique eco tourism or adventure basecamp conversions.
9. Strong year round appeal based on increasing demand for nature based and regional tourism experiences.
10. Target buyer profiles include caravan park operators seeking expansion, tourism groups, owner operators seeking lifestyle plus income, and investors in under utilised regional tourism assets.
