Licola, Victoria
A Rare Freehold Caravan Park & Tourism Gateway in Victoria's High Country
$1,900,000
Business Description
Lifestyle and Tourism Opportunity with Immediate Upside - $1.9 million
Positioned at the gateway to Victoria's iconic High Country, Licola Village Caravan Park presents a rare opportunity to acquire a freehold tourism asset with multiple income streams and significant repositioning potential.
Located approximately 3 hours from Melbourne and set along the Macalister River, this asset combines natural appeal with further expansion opportunity offering a strong foundation for an experienced operator or lifestyle investor.
Key Investment Highlights
• Standalone Business plus Freehold Land
• Existing site layout and infrastructure
• Freehold land holding (approx. 4 acres) with established caravan park and general store infrastructure
• Gateway location to Alpine National Park and Victoria's High Country tourism routes
• Riverfront setting attracting campers, 4WD travellers, anglers and adventure tourists
• Multiple income streams: caravan sites, camping, retail (general store), fuel services
• Potential to establish a country-style pub (STCA)
• Additional land for expansion (STCA)
• Significant scope to upgrade, reposition or expand (STCA)
With increasing demand for nature-based tourism and regional experiences, Licola serves as a key access point into Victoria's alpine and wilderness tourism corridors, with strong year-round appeal.
The asset is ideally positioned for:
• Caravan Park expansion and glamping
• Boutique eco-tourism offering
• Adventure tourism basecamp
• Integrated retail + hospitality uplift
The opportunity will be suitable for:
• Caravan Park operators seeking expansion
• Tourism groups and regional accommodation operators
• Owner-operators seeking a lifestyle + income asset
• Investors targeting under-utilised regional tourism assets
For Sale: $1.9 million for freehold and business
Information available to qualified parties upon request. Confidentiality Agreement required
Brett Bowden ----------
Business Summary
Key Investment Insights
1. Freehold sale including business and approximately 4 acres of land, offered at $1.9 million.
2. Standalone caravan park with existing site layout and established infrastructure, enabling immediate operation.
3. Riverfront location on the Macalister River, attractive to campers, 4WD travellers, anglers and adventure tourists.
4. Gateway position to Victoria's High Country and Alpine National Park, approximately three hours from Melbourne, supporting strong regional tourism catchment.
5. Multiple revenue streams already in place, including caravan sites, camping, a general store and fuel services.
6. Clear expansion land on site, providing opportunity for additional sites or facilities subject to council approval STCA.
7. Development upside identified, including potential to establish a country-style pub STCA, offering integrated hospitality uplift.
8. Significant scope to upgrade, reposition or expand into glamping, boutique eco‑tourism or an adventure tourism basecamp, aligned with market trends.
9. Positioned to capture growing demand for nature-based and regional experiences, with strong year-round appeal.
10. Suitable purchaser profiles include caravan park operators seeking expansion, tourism groups, regional accommodation operators and lifestyle owner‑operators.
11. Investment characterised as a rare freehold tourism gateway with immediate upside for an experienced operator or investor.
