VIC FAR COUNTRY REGION
A Rare Freehold Caravan Park & Tourism Gateway in Victoria's High Country
$1,900,000
Business Description
Lifestyle and Tourism Opportunity with Immediate Upside - $1.9 million
Positioned at the gateway to Victoria's iconic High Country, Licola Village Caravan Park presents a rare opportunity to acquire a freehold tourism asset with multiple income streams and significant repositioning potential.
Located approximately 3 hours from Melbourne and set along the Macalister River, this asset combines natural appeal with further expansion opportunity offering a strong foundation for an experienced operator or lifestyle investor.
Key Investment Highlights
• Standalone Business plus Freehold Land
• Existing site layout and infrastructure
• Freehold land holding (approx. 4 acres) with established caravan park and general store infrastructure
• Gateway location to Alpine National Park and Victoria's High Country tourism routes
• Riverfront setting attracting campers, 4WD travellers, anglers and adventure tourists
• Multiple income streams: caravan sites, camping, retail (general store), fuel services
• Potential to establish a country-style pub (STCA)
• Additional land for expansion (STCA)
• Significant scope to upgrade, reposition or expand (STCA)
With increasing demand for nature-based tourism and regional experiences, Licola serves as a key access point into Victoria's alpine and wilderness tourism corridors, with strong year-round appeal.
The asset is ideally positioned for:
• Caravan Park expansion and glamping
• Boutique eco-tourism offering
• Adventure tourism basecamp
• Integrated retail + hospitality uplift
The opportunity will be suitable for:
• Caravan Park operators seeking expansion
• Tourism groups and regional accommodation operators
• Owner-operators seeking a lifestyle + income asset
• Investors targeting under-utilised regional tourism assets
For Sale: $1.9 million for freehold and business
Information available to qualified parties upon request. Confidentiality Agreement required
Brett Bowden ----------
Business Summary
Key Investment Insights
1. Freehold sale including business and approximately 4 acres of land, price $1.9 million.
2. Established caravan park and general store infrastructure, with existing site layout in place.
3. Riverfront location along the Macalister River, attracting campers, anglers, 4WD travellers and adventure tourists.
4. Positioned at the gateway to Victoria's High Country and Alpine National Park, approximately three hours from Melbourne.
5. Multiple income streams: caravan sites, camping, retail via general store, and fuel services.
6. Additional land available for expansion, subject to council approval.
7. Potential to develop a country style pub, subject to council approval, creating new revenue and dwell time.
8. Significant scope to upgrade, reposition or expand the offering, including glamping and boutique eco tourism, subject to approvals.
9. Strong year round appeal driven by nature based and wilderness tourism demand.
10. Suited to caravan park operators seeking expansion, tourism groups, owner operators seeking lifestyle plus income, and investors targeting under utilised regional tourism assets.
