Leading national brokerage agency HTL Property has successfully completed the sale of Beach Haven Village, Ulladulla — a prime mixed-use caravan park located on the picturesque South Coast of New South Wales.
The property has been acquired by a private syndicate for $9,230,000, reflecting a 7.18 percent initial yield and following a highly competitive Expression of Interest campaign.
The asset was sold on behalf of Hometown Australia, which acquired it as part of its purchase of the listed Gateway Lifestyle portfolio of assets in October 2018 — an englobo deal valued at approximately $685 million at the time.
Hometown Australia is one of the nation’s leading developers and operators of land lease living communities, with a portfolio of more than 60 residential communities.
Prime coastal position
Occupying a substantial 2.62-hectare landholding, the park enjoys a rare and enviable position directly fronting Racecourse Beach, one of Ulladulla’s most popular surfing and recreation destinations.
The site is currently operated as an annuals holiday park, comprising 135 income-generating sites with existing approvals for 165 sites, including 38 long-term residential sites. This configuration offers a flexible operational model that caters to both short-term holidaymakers and permanent residents.
A ‘blank canvas’ with upside potential
Andrew Jackson, National Director of HTL Property, led the sale campaign and described the asset as a “blank canvas” with significant upside potential. He noted that the park’s passive income profile, underpinned by annual rental agreements, made it an attractive proposition for a wide range of investors.
Income is expected to grow incrementally as new cabin inventory is installed, sold off, and added to the rental pool, with further uplift anticipated through annual rental fee increases.
“The South Coast market is performing exceptionally well, with beachfront assets like Beach Haven Village attracting huge investor interest,” he told us. “The caravan park and land lease sectors continue to go from strength to strength, supported by growing tourism demand and limited supply. This property’s rare coastal position and operational flexibility made it an outstanding acquisition opportunity, and we’re seeing more buyers than ever competing for these high-quality regional assets.”
Strong market interest
Jackson emphasised the versatility of the site, highlighting its proximity to Ulladulla’s town centre and its potential to evolve into a more traditional tourist accommodation offering or a residential land lease community. The existing approval for long-term sites provides a pathway for the purchaser to transition part of the park into permanent residential use, aligning with broader trends in the land lease sector.
The property was sold with approximately 30 vacant sites, presenting immediate opportunities for expansion and income enhancement. Whether the purchaser continues developing the annuals-style holiday village, installs homes for permanent occupation, or transforms the site into a high-end beachfront tourism resort, the asset offers a compelling mix of affordability, scalability, and location-driven appeal.
Recent growth in both tourism and residential demand across the South Coast — coupled with improved motorway access — has further enhanced Ulladulla’s attractiveness as an investment destination.
Jackson noted that interest in the asset came from a diverse investor audience, including listed funds and major players in the caravan park and land lease sectors, as well as private syndicates drawn to the idea of owning a rare beachfront property with expansion potential.
“The caravan park industry will continue to expand over the next few years, as demand from international and domestic tourism continues to grow,” added Jackson. “Rising environmental consciousness and a desire for nature-based holidays will further fuel demand — as will ongoing geopolitical uncertainty, which may deter Australians from travelling overseas. We have purchasers calling weekly to secure a park asset, but with significant sector consolidation over the past decade, opportunities like this are becoming increasingly rare.”
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