Region Profile

Whitsundays

A tropical gateway to '74 island wonders', the Whitsunday region has long been a tourism hot-spot but it has become Queensland’s fastest growing destination for international visitors.

 

They come for the coastal hub of Airlie Beach, or to hop the archipelago’s eight developed islands including the iconic Hayman, Hamilton and Daydream. Not to mention sailing, beaches, snorkelling and the biggest tourist attraction of them all, the Great Barrier Reef.

 

The Whitsundays economy is the most dependent on the tourist dollar of all places in Queensland. That may be how a region of just 35,000 residents generates $700 million from tourism; a figure that continues to grow.

 

The region has about 35 large (over 15-room) accommodation operators. Occupancy rates are up to 65 percent from 50 percent just a few years ago.

Plenty of lower-end operators are not in those estimates. Backpacker hostels, camping joints and others attract 100,000 visitors a year, according to federal government estimates.

 

The Whitsundays has in all more than 500 tourism businesses: 90 percent of them remain small businesses, or have fewer than 20 employees, Austrade says.

The Whitsundays draws 450,000 domestic overnight visitors and another 250,000 from overseas.

 

Growth in domestic visitors is a modest four percent. But the increase in international visitors last year led Queensland at an astonishing near-20 percent.

This has made the slump that followed the Global Financial Crisis a mere memory and developed its already extensive transport links to Brisbane.

Tourism bodies are banking on a growth strategy of more premium accommodation options, especially around the regional hub of Airlie Beach. 

Suburbs in the Whitsundays region

  • Airlie Beach PC: 4802
  • Whitsundays PC: 4802
Sophisticated and Strategic Premiere Permanent Management Rights on Macintosh Island, Gold Coast - 1P5591MR
Business For Sale - Prestigious Permanent Management Rights - ID 9064 BL
High Income Boutique Letting Business - Holiday Accommodation Overlooking Sunshine Beach - 1P5593
Business For Sale - Iconic Caloundra Landmark - ID 9058 BL
TOP END TROPICAL RESORT LEASEHOLD - ID 2639ML
FREEHOLD PARK IN THE MIDDLE OF TOWN - ID 985CPF
Resort-style accommodation in Gympie QLD, boasting a high net of over $233k | Resort Brokers ID : MR007354
Rare 30 Room Motel Coffs Harbour/Mid North Coast - High Performing Leasehold - Now Available - 1P4804M
Marlborough's Golden Opportunity
Exciting Leasehold opportunity in the burgeoning region of Georgetown, QLD | Resort Brokers ID : LH007344
Outstanding Freehold opportunity in a fantastic location at Mossman, QLD | Resort Brokers ID : FH007349
Near New 12 Unit Motel Great Location
Bay of Islands Proven Performer
GREAT LITTLE PUB FOR ACTIVE COUPLE RETURNING ROI 48% - 88HL
Beautifully Presented and Instantly Appealing
FHGC Opportunity - Two Titles
Location and Scale in Napier
Alexandra - Borders Open and Summer is Coming!