Region Profile

Whitsundays

A tropical gateway to '74 island wonders', the Whitsunday region has long been a tourism hot-spot but it has become Queensland’s fastest growing destination for international visitors.

 

They come for the coastal hub of Airlie Beach, or to hop the archipelago’s eight developed islands including the iconic Hayman, Hamilton and Daydream. Not to mention sailing, beaches, snorkelling and the biggest tourist attraction of them all, the Great Barrier Reef.

 

The Whitsundays economy is the most dependent on the tourist dollar of all places in Queensland. That may be how a region of just 35,000 residents generates $700 million from tourism; a figure that continues to grow.

 

The region has about 35 large (over 15-room) accommodation operators. Occupancy rates are up to 65 percent from 50 percent just a few years ago.

Plenty of lower-end operators are not in those estimates. Backpacker hostels, camping joints and others attract 100,000 visitors a year, according to federal government estimates.

 

The Whitsundays has in all more than 500 tourism businesses: 90 percent of them remain small businesses, or have fewer than 20 employees, Austrade says.

The Whitsundays draws 450,000 domestic overnight visitors and another 250,000 from overseas.

 

Growth in domestic visitors is a modest four percent. But the increase in international visitors last year led Queensland at an astonishing near-20 percent.

This has made the slump that followed the Global Financial Crisis a mere memory and developed its already extensive transport links to Brisbane.

Tourism bodies are banking on a growth strategy of more premium accommodation options, especially around the regional hub of Airlie Beach. 

Suburbs in the Whitsundays region

  • Airlie Beach PC: 4802
  • Whitsundays PC: 4802
Permanent Management Rights - Option to Live on or Offsite
Exclusive - 1.86 Multiplier with 3-Bedroom Residence – ID 9144
Mid North Coast Riverfront Leasehold Motel with 25 Year Lease - 1P5993M
No Requirement To Live Onsite - ID 8411
Beachfront Going Concern Tourist Park, Far North Queensland - 1055CPF
FREEHOLD - MIXED-USE COMMERCIAL PROPERTY WITH APPROVALS & EXPANSION POTENTIAL | Resort Brokers ID : FH008317
Exclusive - Outstanding Modern Complex Caretaking Only - ID 9121
LEASEHOLD MOTEL WITH PRIME POSITION & PROVEN PERFORMANCE  | Resort Brokers ID : LH008313
UNLOCK INVESTMENT POTENTIAL: PRIME NARRABRI SERVICED APARTMENTS AWAIT! | Resort Brokers ID : FH008316
Enticing Business Opportunity
Well-established CBD Hotel with Gaming & Accommodation - 1P6039
ACCOMMODATION & TOURISM BUSINESS FOR SALE IN CAPE TRIBULATION - 2820MF
Multi-award winning resort - Tweed Byron Hinterland FHGC | Resort Brokers ID : FH008315
Absolute Beachfront Resort Complex
Waterfront Property within Resort
Drouin Motel - 1P6044
Small Permanent Complex in Southport - ID 8381
Beautiful Redlands Area