Fuelled by the sugar cane and tourism industries, and recognised by its untouched coastline, the Wide-Bay Burnett region is located just over 100 kilometres north of Brisbane. Often referred to as ‘the gateway to the Barrier Reef’, the region is a popular destination for tourists looking for pristine beaches, historical inland towns, and thriving rainforests.
While the region’s lush green countryside makes farm stays a popular accommodation option, it also offers over 30 hotels, holiday parks and resorts, as well as a number of eco-conscious accommodation options.
With Bundaberg Airport located within the region, tourists travelling to Brisbane or Lady Elliot Island are often drawn to the area, which also boasts stunning natural wildlife both inland and on the coast.
Wide-Bay Burnett has a range of attractions, suitable for families, couples or solo-adventurers. Guests come for the region’s acclaimed whale watching opportunities, one of the world’s largest turtle conservation rookeries, restorative eco-experiences, adventure activities, and a celebrated local food and beverage offering.
Having been recognised by UNESCO as part of the Great Sandy Biosphere, the region is committed to conservation of landscapes and eco-systems, advancing sustainable development through research, and undertaking development that is socially and ecologically responsible for its 290,000 residents, 21,500 businesses and numerous visitors to the area.
The region currently accounts for $360 million of overnight visitor expenditure, contributing to almost $648 million of expenditure across all tourism sectors, including accommodation, food and beverage services, and other trade. The region hopes to increase this to $759 million by its 2020 target.