20 Camping Park Road, Harrietville, Victoria
Harrietville Caravan Park - Established leasehold caravan park at the foot of the Victorian Alps
SOLD
Business Description
Nestled along the serene Ovens River and shaded by majestic gum trees, this meticulously maintained park offers an idyllic setting in the heart of North-East Victoria's booming tourism region. Perfect for family holidays or eco-conscious travellers, this is a unique opportunity to own a thriving business in one of Australia's most sought-after destinations. Situated in the picturesque village of Harrietville, gateway to the Victorian Ski fields, the Alpine National Park and close to Bright and Mount Hotham, attracting year-round visitors.
Operating successfully for over three decades with a loyal customer base, strong reputation and a new 21 + 21 year lease in place, the park offers diverse accommodation options across 68 sites, including 8 onsite lettable vans, 10 annual caravans, 23 powered sites, and 27 unpowered sites, with potential to expand unpowered sites on underutilized green space along the majestic Ovens River. Recently refurbished amenities block (2025) with male/female toilets, showers, laundry, and new drainage. Additional features include a recreational shelter with BBQs, open fireplace, playground, sandpit, and onsite kiosk, plus a well presented three bedroom managers residence.
Currently run under management the Harrietville Caravan Park offers a pet-friendly and family-friendly vibe with an excellent opportunity to capitalize on the region's growing tourism market and further develop the park's offering. This is a rare chance to combine a lucrative business with an enviable lifestyle in Victoria's stunning High Country, perfect for a couple or family operation.
Harrietville Caravan & Camping Park is more than a business-it's a lifestyle opportunity in a tightly held tourism mecca. With no local competition and a steady stream of visitors drawn to the region's four-season attractions (skiing, hiking, cycling, and festivals), this park is a proven performer. The leasehold structure offers an affordable entry point into the caravan park industry with sensible rent and growing turnover or an astute add-on to an investors growing portfolio.
Business Summary
Other Features / Notes
A:LEASEHOLD, B:CARAVAN PARK, C:VIC - North EastKey Investment Insights
1. Established leasehold with new 21 plus 21 year lease, providing long-term tenure and continuity for operators or investors.
2. Located in Harrietville at the foot of the Victorian Alps, close to Bright, Mount Hotham and the Alpine National Park, supporting strong year-round demand from skiers, hikers and cyclists.
3. Riverside setting on the Ovens River under mature gum trees, offering high-appeal natural amenity for family and eco-conscious travellers.
4. Proven trading history of over three decades, with a loyal customer base and strong local reputation.
5. 68 accommodation sites comprising 8 onsite lettable vans, 10 annual caravans, 23 powered sites and 27 unpowered sites, providing diversified revenue streams.
6. Recent 2025 refurbishment of amenities block including toilets, showers, laundry and new drainage, reducing near-term capital expenditure.
7. Onsite three-bedroom managers residence, enabling owner-operator or resident manager models.
8. Currently run under management, offering immediate passive income potential or turnkey transition to owner operation.
9. Pet-friendly and family-focused facilities, including recreational shelter with BBQ and open fireplace, playground and sandpit, enhancing market appeal.
10. Onsite kiosk and recreational infrastructure supporting ancillary income and guest experience.
11. Identified expansion potential for additional unpowered sites on underutilised green space along the river, creating upside for capacity and revenue growth.
12. Market positioning in a tightly held tourism mecca with no local competition, sensible rent noted and suitability as an affordable entry or strategic add-on to an investor portfolio.
