20 Camping Park Road, Harrietville, Victoria
Harrietville Caravan Park - Established leasehold caravan park at the foot of the Victorian Alps
Leasehold - $990,000 plus SAV
Business Description
Nestled along the serene Ovens River and shaded by majestic gum trees, this meticulously maintained park offers an idyllic setting in the heart of North-East Victoria's booming tourism region. Perfect for family holidays or eco-conscious travellers, this is a unique opportunity to own a thriving business in one of Australia's most sought-after destinations. Situated in the picturesque village of Harrietville, gateway to the Victorian Ski fields, the Alpine National Park and close to Bright and Mount Hotham, attracting year-round visitors.
Operating successfully for over three decades with a loyal customer base, strong reputation and a new 21 + 21 year lease in place, the park offers diverse accommodation options across 68 sites, including 8 onsite lettable vans, 10 annual caravans, 23 powered sites, and 27 unpowered sites, with potential to expand unpowered sites on underutilized green space along the majestic Ovens River. Recently refurbished amenities block (2025) with male/female toilets, showers, laundry, and new drainage. Additional features include a recreational shelter with BBQs, open fireplace, playground, sandpit, and onsite kiosk, plus a well presented three bedroom managers residence.
Currently run under management the Harrietville Caravan Park offers a pet-friendly and family-friendly vibe with an excellent opportunity to capitalize on the region's growing tourism market and further develop the park's offering. This is a rare chance to combine a lucrative business with an enviable lifestyle in Victoria's stunning High Country, perfect for a couple or family operation.
Harrietville Caravan & Camping Park is more than a business-it's a lifestyle opportunity in a tightly held tourism mecca. With no local competition and a steady stream of visitors drawn to the region's four-season attractions (skiing, hiking, cycling, and festivals), this park is a proven performer. The leasehold structure offers an affordable entry point into the caravan park industry with sensible rent and growing turnover or an astute add-on to an investors growing portfolio.
Business Summary
Other Features / Notes
A:LEASEHOLD, B:CARAVAN PARK, C:VIC - North EastKey Investment Insights
1. New 21 plus 21 year lease in place, providing long-term tenure and stability for operators or investors.
2. Operating successfully for over three decades, offering a loyal customer base and strong local reputation.
3. 68 sites in total, comprising 8 onsite lettable vans, 10 annual caravans, 23 powered sites, and 27 unpowered sites, delivering diverse revenue streams.
4. Recent amenities block refurbishment in 2025, including male and female toilets, showers, laundry and upgraded drainage, reducing immediate capital expenditure.
5. Onsite three‑bedroom managers residence, facilitating onsite management and lowering staffing logistics.
6. Currently operated under management, enabling potential owner-operator transition or continued passive ownership.
7. Prime location at the foot of the Victorian Alps on the Ovens River, close to Bright, Mount Hotham and the Alpine National Park, enhancing year-round appeal.
8. Four-season attractions including skiing, hiking, cycling and festivals, supporting steady visitor demand across the year.
9. Pet-friendly and family-friendly positioning, broadening target markets and repeat visitation potential.
10. Opportunity to expand unpowered sites on underutilised riverside green space, offering scope to increase capacity and revenue.
11. No local competition in a tightly held tourism mecca, enhancing market share and pricing power.
12. Leasehold structure offers an affordable entry point with sensible rent and growing turnover, suitable as a couple or family operation or as an investor add-on.
