One of regional Victoria’s most prominent accommodation assets, the Mercure Port of Echuca, has been brought to market by specialist national accommodation brokers, HTL Property; presenting investors with the opportunity to acquire a large-scale, internationally branded leasehold business in a high-performing tourism destination.

Positioned in the heart of Echuca at 465-477 High Street, the property is a substantial and diversified hospitality business; secured by a long-term lease with recently adjusted market rent and fixed annual increases and offering operational certainty and long-term tenure.

The Mercure Port of Echuca is strategically located within walking distance of the town’s key attractions, including the historic Port of Echuca precinct along the Murray River; one of Australia’s most iconic inland tourism assets.

The motel comprises 63 keys, 60 currently operating as guest rooms across a wide range of configurations alongside three manager's units, catering to corporate travellers, leisure guests and group bookings alike. The popular accommodation offering spans standard rooms through to executive spa suites and family rooms; and in doing so supports a broad market appeal and pricing flexibility.

Complementing the accommodation offering is a comprehensive suite of on-site amenities - including a licensed restaurant and bar, conference and function facilities, swimming pool and outdoor BBQ area; all serving to enable multiple revenue streams beyond traditional room income.

The business operates under Accor’s globally recognised “Mercure” brand, leveraging international distribution channels, loyalty programs and strong corporate relationships. This affiliation enhances occupancy performance and rate integrity, while maintaining the flexibility of a leasehold business model.

HTL Property Director Scott Callow noted the strength of the offering within the regional accommodation market.

“Echuca is widely regarded as one of the premier destinations along the picturesque Murray River, attracting a strong mix of leisure and corporate demand year-round. The Mercure Port of Echuca has consistently performed at the forefront of the market; supported by its scale, brand affiliation and well-established client base,” Callow stated.

Callow added that the region’s event calendar and lifestyle appeal continue to drive demand across multiple segments, noting:

“Major drawcards such as the Port of Echuca itself, premium golf courses, nature-based tourism and an established wine region; ensuring Echuca remains active throughout the year. This depth of visitation underpins the performance of quality accommodation assets such as this one.”

Beyond tourism, Echuca benefits from its role as a regional service hub supporting a population of more than 47,000 people across Victoria and New South Wales, with diverse economic drivers including healthcare, agriculture, manufacturing and retail. This mix of industries underwrites a steady base of corporate accommodation demand, complementing the strong leisure market.

The broader Murray region continues to experience significant visitation activity, with millions of annual visitors and substantial tourism expenditure; reinforcing Echuca’s prominence as a key gateway destination within regional Australia.

Offered for sale via an Expression of Interest campaign closing at 4pm on Thursday, 2nd of July 2026, the Mercure Port of Echuca represents a rare opportunity to secure a large-format, branded regional accommodation business with proven trading performance, diversified income streams and long-term growth potential.