Nestled between the Great Barrier Reef, Magnetic Island, and the Queensland outback, Townsville is more than just a regional city—it’s a thriving economic hub where industry meets paradise. With record investment, major infrastructure projects, and rising demand for premium accommodation, Townsville continues to strengthen its position as a key destination for business, defence, government, and tourism.

A major economic hub, Townsville is also home to Australia’s largest army base, a significant port, a growing university sector, and key industries such as mining, defence, renewable energy, and agriculture. With strong corporate and tourism markets driving year-round demand, well-managed accommodation assets in the city consistently deliver strong occupancy rates and performance.

For visitors, Townsville’s natural beauty is another drawcard. From scenic waterfront to hiking trails and Magnetic Island’s secluded beaches, the city offers an idyllic coastal lifestyle. Adding to this, Mercure Hotel Townsville is the preferred choice for visiting NRL teams when they take on the North Queensland Cowboys at Queensland Country Bank Stadium—a reflection of its premium hospitality and well-established brand presence.

Image Supplied - JLL Hotels & Hospitality Group

Why Mercure Hotel Townsville stands out

At the centre of the region’s growth story is Mercure Hotel Townsville, a four-hectare resort-style retreat that has long been a favourite among corporate travellers, holidaymakers and, of course, visiting NRL teams. Featuring 202 rooms, a lagoon-style pool, conference facilities, and resort amenities, the property offers the perfect balance of relaxation and functionality—a rare find in a high-demand market.

Now, this established hospitality asset is on the market, presenting an exceptional investment opportunity for those looking to secure a high-performing property in one of Queensland’s most resilient markets.

Resort-style living with city convenience

Just minutes from Townsville CBD and the airport, Mercure Hotel Townsville delivers a blend of accessibility and tropical escape. Whether hosting a corporate retreat, wedding, or weekend getaway, the resort is a go-to destination for both business and leisure visitors.

Guests are welcomed into a tropical oasis, where palm trees sway over a stunning lake, and resort-style amenities cater to both relaxation and productivity. The hotel’s conference and event facilities, lagoon pool and spa, tennis and basketball courts, and multiple dining and bar spaces make it an attractive choice for a wide range of travellers.

A rare investment opportunity in a booming market

JLL Hotels & Hospitality Group is exclusively offering Mercure Hotel Townsville for sale via Expressions of Interest, providing investors with the chance to acquire a resort of such scale in one of Queensland’s strongest regional markets.

“The Townsville hotel market is extremely consistent, with demand underpinned by corporate travellers, defence personnel, government visitors, and a growing tourism sector,” said JLL Senior Vice President Tom Gleeson.

As the only Accor-branded hotel in Townsville, the property enjoys strong brand recognition and a broad guest mix. Currently operated under a Hotel Management Agreement (HMA) with Accor, the sale also allows for vacant possession, providing flexibility for new management or branding opportunities.

“There is significant capital chasing this asset class, and we are seeing strong interest in regional accommodation assets from a variety of investor groups,” added JLL Senior Vice President Gareth Closter. “This is a rare opportunity to acquire a resort of this scale, with multiple value-add opportunities.”

Future growth & development potential

Beyond its existing operations, Mercure Hotel Townsville comes with future expansion potential, including a historical Development Application (DA) for additional units. While specifics on this approval vary, the property’s large site, high demand, and strong market fundamentals make it an attractive prospect for long-term growth and redevelopment.

“Townsville is the gateway to key mining and agricultural regions, and the accommodation sector benefits from a highly diverse and resilient demand base,” added Mr Gleeson.

With ongoing infrastructure projects, airport redevelopment, and Townsville’s increasing role as a northern Queensland business hub, Mercure Hotel Townsville presents a compelling opportunity for hoteliers, investors, and developers looking to capitalise on a thriving market.

As Townsville’s tourism, corporate, and events sectors continue to expand, this well-positioned asset is ready for its next chapter.