Traralgon, Victoria

Freehold Branded Motel with Development Upside in Gippsland's Commercial Hub | Resort Brokers ID : FH009035

$3,600,000

Business Description

Best Western Governor Gipps Motor Inn delivers a rare freehold motel opportunity in Traralgon, the commercial heart of Gippsland. This established 22-room property sits on 1,733 sqm of Commercial 2-zoned land, offering immediate income security with genuine long-term development potential. Operating at 55-65% occupancy, with strong midweek corporate demand from the energy, healthcare, and government sectors, the business benefits from Best Western's brand strength and reservation network while maintaining complete operational control.

Strategically positioned as the only accommodation on the Melbourne-bound approach to town, the motel enjoys a distinct competitive advantage. The property includes a spacious three-bedroom, two-bathroom owner's residence, 22 on-site car parks, and requires no immediate capital expenditure following recent upgrades to the pool system and room furnishings.

The business offers multiple opportunities for value enhancement for hands-on operators. A non-operational commercial kitchen and breakfast room offer immediate revenue potential for the corporate market, while the diverse room mix provides scope for staged refurbishment and rate optimisation.

With a loyal repeat clientele built over 11 years of consistent ownership, established operational frameworks, and strong weekend leisure demand driven by regional sporting events, this represents an accessible entry point for first-time buyers or a strategic addition for experienced portfolios. Contact Resort Brokers today to secure this well-positioned freehold asset in a proven regional market.

- 1,733 sqm freehold landholding zoned Commercial 2, providing long-term asset security and future flexibility
- Non-operational commercial kitchen and breakfast room offering immediate revenue enhancement opportunities
- Strategically positioned as the only motel on the Melbourne-bound side of the Princes Highway through Traralgon
- Spacious three-bedroom, two-bathroom owner's residence integrated into the property
- Instant brand credibility and reservation support under the Best Western network
- Recent upgrades to furniture, fixtures and equipment throughout the property
- Diverse room mix of 22 keys catering to both corporate and leisure guest segments
- Convenient location within walking distance of Traralgon town centre
- Inspections by appointment only
Date updated: 29 Jan 2026 22:00:02