Proserpine, Queensland
Perfect Free Hold Starter Motel in Vibrant Whitsunday Region
Expressions of Interest
Business Description
WHITSUNDAY PALMS MOTEL (Proserpine QLD)
Freehold Going Concern – Expressions of Interest
Positioned on the doorstep of one of Australia’s most recognised tourism regions, Whitsunday Palms Motel presents an outstanding opportunity to secure a freehold going concern in the Whitsundays growth corridor.
Located just minutes from the heart of Proserpine and approximately 10 minutes to Whitsunday Coast Airport — the primary gateway to Airlie Beach and the Whitsunday Islands — the motel is ideally placed to capture both fly-in tourists and the consistent flow of drive-through travellers along the Bruce Highway.
This strategic location provides a diverse and resilient income base, catering to:
• Domestic and international tourists accessing the Whitsundays
• Road-tripping holidaymakers travelling the Queensland coast
• Regional workers including infrastructure, transport and utility contractors
• Corporate and repeat trade servicing the local area
PROPERTY HIGHLIGHTS
• 8 well-presented motel rooms
• Spacious 3-bedroom manager’s residence
• High-exposure Bruce Highway frontage
• Dual street access for ease of entry and circulation
• Large 1,813 sqm land holding
• Dining room and commercial kitchen (currently underutilised)
• Established gardens and guest BBQ area
• Ample onsite parking
A GATEWAY LOCATION
Proserpine continues to benefit from its position as the mainland gateway to the Whitsundays, with strong visitation driven by access to Airlie Beach, island resorts and the Great Barrier Reef.
The motel’s proximity to the airport and highway places it in a prime position to capture both short-stay travellers and overnight stopovers, while also appealing to longer-term corporate and trade-based accommodation.
VALUE-ADD OPPORTUNITY
The current operation presents clear upside for an incoming owner-operator.
Opportunities include:
• Increasing occupancy through improved online presence and channel management
• Reviewing room rates in line with regional demand
• Reintroducing or enhancing food and beverage offering
• Targeting contractor and repeat business markets
• Leveraging strong drive-by exposure for direct bookings
This is a business where a hands-on operator can actively influence performance and unlock additional income.
IDEAL FOR
• First-time motel operators seeking an affordable entry point
• Experienced operators looking for a manageable, lifestyle-driven business
• Investors seeking a regional freehold asset with upside
• Couples wanting to combine income with a relaxed coastal lifestyle
WHY THE WHITSUNDAYS
The Whitsunday region continues to attract strong tourism demand, underpinned by its global profile, natural beauty and accessibility.
With ongoing infrastructure investment and consistent visitor growth, the region remains one of Queensland’s most desirable lifestyle and tourism markets.
SALE DETAILS
Offered for sale by Expressions of Interest
Inspections strictly by appointment.
For further information or to arrange an inspection, please contact Joel
** Ras360 Property Solutions – Specialists in Motels | Hotels | Pubs | Parks | Management Rights **
Business Summary
Key Investment Insights
1. Freehold going concern in the Whitsundays growth corridor, offering land and business acquisition in a tourism market with ongoing visitor demand.
2. Prime gateway location, approximately 10 minutes to Whitsunday Coast Airport and minutes from Proserpine town centre, positioned to capture fly-in tourists and drive-through travellers.
3. High-exposure Bruce Highway frontage with dual street access, supporting strong drive-by visibility and easy vehicle circulation.
4. Compact, manageable operation with 8 well-presented motel rooms and a spacious 3-bedroom manager’s residence, suited to owner-operator models.
5. Large 1,813 sqm land holding, providing potential space for expansion or redevelopment.
6. Onsite dining room and commercial kitchen currently underutilised, representing a clear revenue-enhancing opportunity.
7. Diverse and resilient demand base including domestic and international tourists, road-trippers, regional contractors, and corporate repeat trade.
8. Ample onsite parking, established gardens and guest BBQ area, supporting guest amenity for short stays and overnight stopovers.
9. Clear value-add levers identified, including improved online presence and channel management, rate review aligned to regional demand, and reintroduction of food and beverage.
10. Energy rating 5, indicating reasonable energy performance as a selling point for operational efficiency and guest appeal.
