Proserpine, Queensland
Gateway to the Whitsundays – Freehold Motel with Significant Upside
Offers over $1.000M
Business Description
Positioned on the doorstep of one of Australia’s most recognised tourism regions, Whitsunday Palms Motel presents an outstanding opportunity to secure a freehold going concern in the Whitsundays growth corridor.
Now accepting offers over $1.000M for;
⭐ Key Investment Highlights
•💰 Adjusted Net Profit: Circa $115k
•🛏️ well-presented motel rooms
•🏡 Spacious 3-bedroom manager’s residence
Master with ensuite, and 2nd/3rd Bedrooms dual entry shared ensuite
All bedrooms and living area are airconditioned
Balcony
• 🏞️Large 1,813 sqm land holding
• 👁️🗨️High-exposure Bruce Highway frontage
• Dual street access for ease of entry and circulation
• 🍽️Dining room and commercial kitchen (currently underutilised)
• 🚗Ample onsite parking
• 🧺Laundry for onsite linen care
Located just minutes from the heart of Proserpine and approximately 10 minutes to Whitsunday Coast Airport — the primary gateway to Airlie Beach and the Whitsunday Islands — the motel is ideally placed to capture both fly-in tourists and the consistent flow of drive-through travellers along the Bruce Highway.
This strategic location provides a diverse and resilient income base, catering to:
• Domestic and international tourists accessing the Whitsundays
• Road-tripping holidaymakers travelling the Queensland coast
• Regional workers including infrastructure, transport and utility contractors
• Corporate and repeat trade servicing the local area
A GATEWAY LOCATION
Proserpine continues to benefit from its position as the mainland gateway to the Whitsundays, with strong visitation driven by access to Airlie Beach, island resorts and the Great Barrier Reef.
The motel’s proximity to the airport and highway places it in a prime position to capture both short-stay travellers and overnight stopovers, while also appealing to longer-term corporate and trade-based accommodation.
VALUE-ADD OPPORTUNITY
The current operation presents clear upside for an incoming owner-operator.
Opportunities include:
• Increasing occupancy through improved online presence and channel management
• Reviewing room rates in line with regional demand
• Reintroducing or enhancing food and beverage offering
• Targeting contractor and repeat business markets
• Leveraging strong drive-by exposure for direct bookings
This is a business where a hands-on operator can actively influence performance and unlock additional income.
IDEAL FOR
• First-time motel operators seeking an affordable entry point
• Experienced operators looking for a manageable, lifestyle-driven business
• Investors seeking a regional freehold asset with upside
• Couples wanting to combine income with a relaxed coastal lifestyle
WHY THE WHITSUNDAYS
The Whitsunday region continues to attract strong tourism demand, underpinned by its global profile, natural beauty and accessibility.
With ongoing infrastructure investment and consistent visitor growth, the region remains one of Queensland’s most desirable lifestyle and tourism markets.
Inspections strictly by appointment.
For further information or to arrange an inspection, please contact Joel
** Ras360 Property Solutions – Specialists in Motels | Hotels | Pubs | Parks | Management Rights **
Business Summary
Key Investment Insights
AI generated. Confirm details with the seller.
1. Freehold going concern offered over $1.000 million with adjusted net profit of approximately $115,000.
2. Large 1,813 square metre landholding provides substantial freehold security in the Whitsunday growth corridor.
3. High exposure Bruce Highway frontage and dual street access support visibility, entry and vehicle circulation.
4. Located minutes from Proserpine and approximately 10 minutes from Whitsunday Coast Airport, gateway to Airlie Beach and the islands.
5. Accommodation demand is diversified across tourists, drive through travellers, regional workers, contractors, corporate guests and repeat trade.
6. Spacious three bedroom manager’s residence includes air conditioning, balcony and ensuite facilities.
7. Well presented motel rooms, ample onsite parking and an onsite laundry support operational functionality.
8. Dining room and commercial kitchen are currently underutilised, offering a potential avenue to enhance the food and beverage offering.
9. Identified growth opportunities include improved online presence, channel management, room rate review and direct booking initiatives.
10. The operation may suit first time or experienced operators seeking an owner operated regional motel and lifestyle opportunity.
