139 Princes Highway, Port Fairy, Victoria
Prime Coastal Park with Vast Growth Potential
OFFERS ABOVE $4,500,000
Business Description
Port Fairy Holiday Park represents an exceptionally rare freehold going-concern opportunity in a coastal market where caravan parks almost never become available. In this tightly held coastal location, the park is beautifully presented, family-focused, and positioned to benefit from strong tourism demand.
Port Fairy's Folk Festival alone draws over 20,000 visitors, with several other popular events throughout the year sustaining steady tourism.
Key highlights:
- Resort-like landscaping and presentation.
- Wide accommodation mix: cabins, safari tents, powered, unpowered, and ensuite sites.
- Indoor heated pool, tennis court, playground, jumping pillow, and much more.
- Multiple camp kitchens, including the "Lighthouse Room" for functions.
With untapped marketing potential, expansion options, and a thriving tourism backdrop, this park offers immediate upside and long-term success in a prized coastal setting.
Business Summary
Key Investment Insights
1. Freehold going concern in a tightly held coastal market, offering rare acquisition scarcity that supports asset value appreciation.
2. Strong tourism backdrop anchored by Port Fairy Folk Festival which draws over 20,000 visitors, with multiple other annual events delivering steady visitor flow.
3. Family-focused presentation and resort-like landscaping, supporting broad market appeal and repeat visitation.
4. Diverse accommodation mix including cabins, safari tents, powered, unpowered, and ensuite sites, enabling multiple revenue streams and segmentation.
5. Safari tents present glamping potential, supporting higher average daily rates and premium positioning.
6. Robust on-site amenities including an indoor heated pool, tennis court, playground and jumping pillow, enhancing guest experience and length of stay.
7. Multiple camp kitchens and a dedicated function space, the Lighthouse Room, supporting group bookings, events and ancillary revenue.
8. Well presented park condition that reduces immediate capital expenditure needs and supports operational continuity.
9. Identified untapped marketing potential, indicating immediate upside through improved distribution, branding and seasonal promotions.
10. Expansion options and clear long-term growth prospects, allowing for capacity increases or product upgrades to capture additional tourist demand.
