Beechworth, Victoria
Fantastic growth opportunity with significant upside potential - 2908MF
FREEHOLD $4,800,000
Business Description
FREEHOLD MOTEL FOR SALE
- Art Deco style motel with strong tourism appeal in historic Beechworth
- Fully renovated rooms circa 2019 with approx. $1.3M invested
- Further upgrades completed by current owner including reception, driveway, laundry, manager’s unit, carpets, mattresses and décor
- Operated under off-site management since 2020 with onsite manager and casual cleaning staff
- Competitive room rates from $142, below Beechworth average daily rate of $249 (May 2026)
- Positioned to benefit from underutilised marketing and repositioning opportunities
- Diverse guest mix including tourism, corporate, trade and executive travellers
- Located in Victoria’s High Country, approximately 3 hours from Melbourne
- Beechworth renowned for gold rush history, breweries, bakery, scenic attractions and strong tourism demand
- Regional Victorian motels and hotels averaged approximately 70% occupancy during 2024–2025
- Detailed financial information available upon request, subject to confidentiality
Adjusted Net Profit: $359,011 for 2024/25
Contact Michael Philpott from Tourism Brokers for further information or to arrange an inspection.
Property ID: 2908MF (quote when enquiring)
Property Code: 5463
Business Summary
Key Investment Insights
1. Freehold Art Deco motel in historic Beechworth, offering ownership of land and buildings rather than leasehold.
2. Approximately $1.3M invested in full room renovations circa 2019, signalling major recent capital works and reduced short‑term capex needs.
3. Additional upgrades by current owner to reception, driveway, laundry, manager’s unit, carpets, mattresses and décor, indicating ongoing asset reinvestment.
4. Operated under an off‑site management model since 2020 with an onsite manager and casual cleaning staff, enabling absentee ownership or light owner involvement.
5. Adjusted Net Profit of $359,011 for 2024/25, providing an actual profitability baseline for valuation and cashflow assessment.
6. Room rates advertised from $142, materially below Beechworth average daily rate of $249 (May 2026), implying clear upside through rate repositioning.
7. Stated underutilised marketing and repositioning opportunities, indicating potential revenue growth from improved distribution, pricing and branding.
8. Diverse guest mix including tourism, corporate, trade and executive travellers, reducing reliance on a single market segment.
9. Strong tourism location in Victoria’s High Country, about three hours from Melbourne, with Beechworth known for gold rush history, breweries, bakery and scenic attractions.
10. Regional Victorian motels and hotels averaged about 70% occupancy in 2024–25, providing a performance benchmark and suggesting potential to lift occupancy to market levels.
