Beechworth, Victoria
REDUCED, OWERS WANT IT SOLD, ALL OFFERS PRESENTED - 2908MF
REDUCED FREEHOLD $4,600,000
Business Description
FREEHOLD MOTEL FOR SALE
- Art Deco style motel with strong tourism appeal in historic Beechworth
- Motels in the areas are thriving with some achieving above 85% occupancy
- Fully renovated rooms circa 2019 with approx. $1.3M invested
- Further upgrades completed by current owner including reception, driveway, laundry, manager’s unit, carpets, mattresses and décor
- Operated under off-site management since 2020 with onsite manager and casual cleaning staff
- Competitive room rates from $142, below Beechworth average daily rate of $249 (May 2026)
- Positioned to benefit from underutilised marketing and repositioning opportunities
- Diverse guest mix including tourism, corporate, trade and executive travellers
- Located in Victoria’s High Country, approximately 3 hours from Melbourne
- Beechworth renowned for gold rush history, breweries, bakery, scenic attractions and strong tourism demand
- Regional Victorian motels and hotels averaged approximately 70% occupancy during 2024–2025
- Detailed financial information available upon request, subject to confidentiality.
- Huge upside and a must to consider.
Contact Michael Philpott from Tourism Brokers for further information or to arrange an inspection.
Property ID: 2908MF (quote when enquiring)
Property Code: 5463
Business Summary
Key Investment Insights
1. Reduced price and motivated vendors, owners want it sold with all offers to be presented; clear opportunity for negotiation.
2. Freehold motel asset, Art Deco style, positioned as a landmark in historic Beechworth.
3. Significant capital investment, circa 2019 renovations with approximately $1.3M spent, plus subsequent upgrades to reception, driveway, laundry, manager’s unit, carpets, mattresses and décor.
4. Proven tourism appeal in Beechworth, a town renowned for gold rush history, breweries, bakery and scenic attractions.
5. Local market momentum, motels in the area are thriving with some achieving above 85% occupancy; regional Victorian motels averaged around 70% occupancy in 2024–2025.
6. Competitive pricing strategy, room rates from $142 below Beechworth average daily rate of $249 (May 2026), indicating potential to lift revenue via rate realignment.
7. Existing operational model uses off-site management since 2020 with an onsite manager and casual cleaning staff, enabling flexible staffing and scalable operations.
8. Diverse guest mix including tourism, corporate, trade and executive travellers, supporting demand across multiple segments and seasons.
9. Clear upside via underutilised marketing and repositioning opportunities, implying scope to increase occupancy and average daily rate.
10. Strategic location in Victoria’s High Country, approximately three hours from Melbourne, accessible for weekend and regional travellers.
11. Vendor provides detailed financial information upon request, subject to confidentiality, facilitating due diligence.
12. Listing presented as a high-upside investment, described by broker as a must-consider opportunity.
