Beechworth, Victoria

REDUCED, OWERS WANT IT SOLD, ALL OFFERS PRESENTED - 2908MF

REDUCED FREEHOLD $4,200,000

Business Description

FREEHOLD MOTEL FOR SALE

- Art Deco style motel with strong tourism appeal in historic Beechworth.

- Motels in the areas are thriving with some achieving above 85% occupancy.

- Fully renovated rooms circa 2019 with approx. $1.3M invested.

- Further upgrades completed by current owner including reception, driveway, laundry, manager’s unit, carpets, mattresses and décor.

- Operated under off-site management since 2020 with onsite manager and casual cleaning staff.

- Competitive room rates from $142, below Beechworth average daily rate of $249 (May 2026).

- Positioned to benefit from underutilised marketing and repositioning opportunities..

- Diverse guest mix including tourism, corporate, trade and executive travellers

- Located in Victoria’s High Country, approximately 3 hours from Melbourne.

- Beechworth renowned for gold rush history, breweries, bakery, scenic attractions and strong tourism demand.

- Regional Victorian motels and hotels averaged approximately 70% occupancy during 2024–25.

- Detailed financial information available upon request, subject to confidentiality.

- Huge upside and a must to consider.

Contact Michael Philpott from Tourism Brokers for further information or to arrange an inspection.

Property ID: 2908MF (quote when enquiring)

Property Code: 5463

Business Summary

Marketing Agent
Michael Philpott
Michael Philpott

    Key Investment Insights

    AI generated. Confirm details with the seller.

    1. Freehold Art Deco motel in historic Beechworth, offering ownership of both the accommodation business and underlying property.
    2. Approximately $1.3 million invested in room renovations completed around 2019, with further upgrades by the current owner.
    3. Additional improvements include reception, driveway, laundry, manager’s unit, carpets, mattresses and décor.
    4. Off site management since 2020, supported by an onsite manager and casual cleaning staff.
    5. Diverse guest mix spans tourism, corporate, trade and executive travellers, supporting multiple sources of demand.
    6. Located in Victoria’s High Country, approximately three hours from Melbourne, near breweries, scenic attractions and gold rush history.
    7. Room rates starting from $142 are below the stated Beechworth average daily rate of $249, indicating repositioning potential.
    8. Underutilised marketing and repositioning opportunities are identified as potential avenues for future growth.
    9. Beechworth’s tourism profile and reported regional motel occupancy provide a strong setting for the business.
    10. Detailed financial information is available to qualified enquiries subject to confidentiality.
    Listing location

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