Apollo Bay, Victoria

Freehold Great Ocean Road Motel with Development Upside | Resort Brokers ID : FH009321

$6,300,000

Business Description

Great Ocean View Motel delivers a compelling freehold going concern opportunity in Apollo Bay, with sweeping views over Marengo Beach and combining immediate holding income with exceptional development potential.

This 18-room property occupies a substantial 4,536 square metre landholding directly opposite Mounts Bay Beach on the iconic Great Ocean Road, offering a scale of coastal real estate rarely available in this tightly held market.

The business operates with straightforward owner-operator management, generating cash flow through a balanced mix of leisure and corporate trade while the property's ocean views and prime location provide a solid foundation for enhanced performance.

The real value lies in the strategic flexibility this asset offers. Continue operating the motel whilst progressively upgrading accommodation to capture higher room rates and occupancy, expand the room inventory across the generous land area, or explore alternative development pathways subject to planning approval.

The motel’s current financial performance, while solid, is trading at nowhere near its potential. Due to personal circumstances, the vendor has chosen to operate the property as and when it suits them.

The three-bedroom owner's residence provides comfortable on-site living, whilst Apollo Bay's enduring appeal as a tourism gateway ensures consistent demand from travellers exploring Victoria's premier coastal touring route.

For buyers seeking a lifestyle business with genuine upside or investors targeting a land bank in a premium coastal location, this opportunity presents multiple pathways to value creation.

Contact ResortBrokers today to explore how this rare freehold holding can deliver both immediate returns and long-term capital growth.

- Stunning location with potential subdivision
- Rare large parcel of land with ocean views (4,536m2)
- 18 Keys with opportunity to add more
- Holding Income whilst significant development opportunity
- Across multiple titles
- Stunning elevated views overMounts Bay Beach and Marengo Beach
- Inspection by appointment only
Date updated: 04 Oct 2026 23:00:13