Victoria's iconic Great Ocean Road has more annual visitors than Uluru and the Great Barrier Reef combined, and generates $1.3 billion a year in tourism revenue.

Passing some of the most stunning coastal landscape in Australia, the road is the world's largest war memorial, stretching 240 kilometres along the south-eastern coast of the State, between the towns of Torquay and Allansford.

It was built by returned soldiers between 1919 and 1932, and dedicated to those killed during World War I.

It draws six million visitors a year. The Sow & Piglets Guesthouse and Brewery business at Port Campbell, at the heart of the long and winding road, presents an astounding opportunity that already realises great returns but also has enormous potential for the years ahead.

Andrew Cronin from Tourism Brokers said that the current owners of the Sow & Piglets bought the business in 2014 and turned what was a backpackers hostel into a “beacon of style” guesthouse near the world-famous Twelve Apostles rock formations.

“The transformation has been stunning,” Mr Cronin said.

“There are 18 apartments and altogether the property can accommodate 72 guests.

“Every room has been transformed to create a guesthouse of the highest standards.”

Mr Cronin said the installation of a micro-brewery at The Sow & Piglets Guesthouse added another income stream to the property that has a purpose-built bar and beer garden providing food and beverage for the thousands of visitors who come to Port Campbell every week.

A 35-year lease on The Sow & Piglets Guesthouse is available for $1.2m.

“It’s a magnificent property in a hugely popular area,” Mr Cronin said.

“The bedrooms and bathrooms have all been redecorated beautifully. I stayed the night there recently and experienced the wonderful hospitality. The property’s brewery does great business. A brewer comes down every couple of weeks, brews and kegs the beer, and it’s sold at a pretty good markup.

“The beer is absolutely beautiful and if it was sold in shops it would be going in slabs non-stop.

Mr Cronin said there were a variety of room-types at the property to cater for all manner of visitors.

The Sow & Piglets Guesthouse includes a self-contained two-bedroom managers residence.

As a sign of confidence in this iconic tourist area, State and Federal Governments have

allocated $360 million for the enhancement of the attractions within the region. The

Corangamite Shire has approved $15.6 million for the upgrade of the Port Campbell town centre, and $6 million has been spent on the construction of one of the most scenic bike tracks in Australia, linking Port Campbell to the food artisan mecca of Timboon.