Boutique 48-apartment portfolio with 11 freehold lots and strategic ownership position offers unique entry into the crown jewel Victorian tourism market

Strong investor appetite for tourism-backed assets and Phillip Island’s continued outperformance as a flagship tourism destination are expected to drive interest in the Phillip Island Apartments Group.

JLL Hotels & Hospitality Group brings the management rights and letting business to market, marking a significant milestone as the firm expands its service offering into the management rights sector with three further transactions currently in progress.

The comprehensive offering encompasses management and letting rights to a 48-lot holiday accommodation portfolio across three complementary properties in Cowes, Phillip Island, combined with the freehold acquisition of eleven lots including the manager's office and residence.

Image Supplied - JLL Hotels & Hospitality Group

Tim Mayoh, Senior Vice President JLL Hotels & Hospitality Group, says the expansion into management rights represents a natural evolution of the firm's hospitality platform.

"This opportunity exemplifies the quality of assets we're bringing to market as we leverage our establish management rights platform, " said Mr Mayoh. "The Phillip Island Apartments Group combines proven operational performance with strategic ownership control in one of Victoria's most appealing tourism markets."

The portfolio comprises letting appointments across three properties: the flagship Phillip Island Apartments, Phillip Island Towers, and Oceanic on Thompson. All 48 lots are dedicated to short term letting with no leaseback arrangements, maintaining stable year-round occupancy.

Cody Marx, Associate JLL Hotels & Hospitality Group, highlighted the strategic advantages of the ownership structure.

"Controlling 100% of the letting pool at the flagship property eliminates internal competition and provides key operational control," said Mr Marx. "Combined with ownership of 33% of the building, this positions the incoming operator with a majority influence and the potential to acquire the entire complex over time."

The flagship Phillip Island Apartments operates as a boutique serviced apartment complex featuring contemporary one-, two- and three-bedroom self-contained apartments, complemented by high-end amenities including an outdoor pool, spa, conference facilities and onsite parking.

Phillip Island represents one of Victoria's most resilient and high-performing tourism markets, anchored by world-class attractions including the Penguin Parade, which draws over 1 million annual visitors, and the international Grand Prix Circuit. The region attracts over 3.3 million annual visitors and benefits from a strategic estimated $250 million investment pipeline aimed at enhancing infrastructure and transitioning the destination toward year-round, high-yield visitation.

JLL's latest market intelligence indicates strong investor appetite for quality management rights opportunities, particularly those offering majority letting pool engagement and exposure to proven tourism destinations with structural growth drivers.

The property benefits from significant government infrastructure investment exceeding $13 million currently enhancing key visitor precincts, alongside the region's transition into a premier wellness destination through major private and public investments in hot springs and spa infrastructure.

The Phillip Island Apartments Group is being offered for sale via Private Treaty.