1 The Track , Bright, Victoria
FREEHOLD - Bright On Track, Bright VIC - 1P0583
Freehold Going Concern - $2,950,000
Business Description
MHB is delighted to present to market, the freehold going concern sale of Bright On Track.
An exceptional opportunity to acquire a landmark freehold going concern accommodation product in Bright - one of regional Victoria's most tightly held and high-performing tourism destinations.
This is a rare chance for an astute motelier to secure a thriving accommodation asset within the enduring appeal of Bright's alpine lifestyle and visitor economy.
Key Features:
* 9 self-contained apartments plus spacious owners residence in resort setting ripe to fulfil its potential.
* 3969m2 of well laid out resort in prime central location in Victoria's fast growing regional tourist town of Bright.
* Solid modern construction with oversized rooms suggests reconfiguration and/or utilising owners residence could unlock substantially more commercial potential.
* Currently run at low occupancy by semi-retired owners. Occupancy and yield could be significantly increased via an astute operator.
* For a lifestyle focused investor rooms could be run by local property management whilst leaving a substantial owner's residence to enjoy.
* Current configuration consists of 5 studio units (1 queen + 1 king single, 3 mezzanine suites (1 queen + 2 king singles) plus one tower apartment (3 bedrooms, 1 queen + 2 king singles).
* Huge 3-bedroom, 2-bathroom owners residence sits above a licensed bar, dining room, gallery, studio & courtyard opening to pool area.
* Massive opportunity for a creative operator to repurpose this magnificent space to suit their specific niche. This could be repositioned as boutique luxury hotel for cyclists, group tours or a wellness and spa retreat.
Inspections strictly by appointment.
For more information or to make an enquiry, contact Bennett Mountjoy direct on ---------- or contact the MHB Office on ---------- .
Business Summary
Other Features / Notes
EXCLUSIVE, FREEHOLD GOING CONCERN, Motel, VIC - North EastKey Investment Insights
1. Freehold going concern sale, offering outright property ownership and business revenue potential.
2. Located in Bright, a tightly held, high-performing regional Victorian tourism town with enduring alpine lifestyle appeal.
3. Large 3969 m2 resort on a prime central site, providing scale and flexibility for expansion or repurposing.
4. Nine self-contained apartments plus a spacious owners residence, enabling multiple income streams and owner occupancy options.
5. Current room mix detailed: five studio units, three mezzanine suites, and one three‑bedroom tower apartment, useful for immediate operations and yield modelling.
6. Massive three‑bedroom, two‑bathroom owners residence positioned above a licenced bar, dining room, gallery, studio and courtyard opening to pool, offering built‑in hospitality amenities and guest experience assets.
7. Solid modern construction with oversized rooms, allowing straightforward reconfiguration to increase room count or add higher‑yield product.
8. Currently operated at low occupancy by semi‑retired owners, indicating clear upside for an active, astute operator to materially increase occupancy and yield.
9. Strong repositioning potential to target niche segments, including boutique luxury for cyclists, group tours, or wellness and spa retreats.
10. Attractive to lifestyle investors, with the option to outsource room management locally while retaining and enjoying the substantial owners residence.
11. Rare acquisition opportunity in a tightly held market, presenting scarcity value and long‑term capital growth potential.
