1 The Track , Bright, Victoria
FREEHOLD FOR SALE BY EXPRESSIONS OF INTEREST - Bright On Track, Bright VIC - 1P0583
EOI Closing - 6.5.2026
Business Description
McDonald Hospitality Brokers is delighted to present the freehold going concern sale of Bright On Track by Expressions of Interest.
An exceptional opportunity to acquire a landmark freehold going concern accommodation product in Bright - one of regional Victoria's most tightly held and high-performing tourism destinations.
This is a rare chance for an astute motelier to secure a thriving accommodation asset within the enduring appeal of Bright's alpine lifestyle and visitor economy.
Key Features:
* 9 self-contained apartments plus spacious owners residence in resort setting ripe to fulfil its potential.
* 3969m2 of well laid out resort in prime central location in Victoria's fast growing regional tourist town of Bright.
* Solid modern construction with oversized rooms suggests reconfiguration and/or utilising owners residence could unlock substantially more commercial potential.
* Currently run at low occupancy by semi-retired owners. Occupancy and yield could be significantly increased via an astute operator.
* For a lifestyle focused investor rooms could be run by local property management whilst leaving a substantial owner's residence to enjoy.
* Current configuration consists of 5 studio units (1 queen + 1 king single, 3 mezzanine suites (1 queen + 2 king singles) plus one tower apartment (3 bedrooms, 1 queen + 2 king singles).
* Huge 3-bedroom, 2-bathroom owners residence sits above a licensed bar, dining room, gallery, studio & courtyard opening to pool area.
* Massive opportunity for a creative operator to repurpose this magnificent space to suit their specific niche. This could be repositioned as boutique luxury hotel for cyclists, group tours or a wellness and spa retreat.
Inspections strictly by appointment.
Expressions of interest close at 12:30pm, Wednesday the 6th of May 2026.
For more information or to make an enquiry, contact Bennett Mountjoy direct on ---------- or contact the MHB Office on ---------- .
Business Summary
Other Features / Notes
EXCLUSIVE, FREEHOLD GOING CONCERN, Motel, VIC - North EastKey Investment Insights
1. Freehold going concern sale in Bright, a tightly held and high-performing regional Victorian tourism destination, offering land ownership and business income potential.
2. Large 3969m2 centrally located resort site in Bright, providing scale and scope for redevelopment or expansion.
3. Nine self-contained apartments plus a substantial owners residence, enabling immediate accommodation revenue and owner occupancy or conversion.
4. Owners residence is a massive 3-bedroom, 2-bathroom suite positioned above a licensed bar, dining room, gallery, studio and courtyard that opens to a pool area, offering multiple revenue streams and event/food and beverage potential.
5. Current room mix includes five studios, three mezzanine suites and one three-bedroom tower apartment, supporting diverse guest segmentation from couples to small groups.
6. Solid modern construction with oversized rooms suggests straightforward reconfiguration or subdivision to increase room count and yield.
7. Currently operated at low occupancy by semi-retired owners, indicating near-term upside through active management, improved marketing or professional property management.
8. Clear repositioning opportunities, including boutique luxury hotel for cyclists, group tour accommodation or a wellness and spa retreat, matching Bright’s alpine lifestyle appeal.
9. Option for a lifestyle investor to outsource operations to local property managers while retaining a large owner’s residence for personal use.
10. Rare freehold opportunity in a fast-growing regional tourist town, marketed by McDonald Hospitality Brokers via Expressions of Interest with a fixed closing date, enabling a structured acquisition process.
