1 The Track , Bright, Victoria
FREEHOLD FOR SALE BY EXPRESSIONS OF INTEREST - Bright On Track, Bright VIC - 1P0583
EOI Closing - 6.5.2026
Business Description
McDonald Hospitality Brokers is delighted to present the freehold going concern sale of Bright On Track by Expressions of Interest.
An exceptional opportunity to acquire a landmark freehold going concern accommodation product in Bright - one of regional Victoria's most tightly held and high-performing tourism destinations.
This is a rare chance for an astute motelier to secure a thriving accommodation asset within the enduring appeal of Bright's alpine lifestyle and visitor economy.
Key Features:
* 9 self-contained apartments plus spacious owners residence in resort setting ripe to fulfil its potential.
* 3969m2 of well laid out resort in prime central location in Victoria's fast growing regional tourist town of Bright.
* Solid modern construction with oversized rooms suggests reconfiguration and/or utilising owners residence could unlock substantially more commercial potential.
* Currently run at low occupancy by semi-retired owners. Occupancy and yield could be significantly increased via an astute operator.
* For a lifestyle focused investor rooms could be run by local property management whilst leaving a substantial owner's residence to enjoy.
* Current configuration consists of 5 studio units (1 queen + 1 king single, 3 mezzanine suites (1 queen + 2 king singles) plus one tower apartment (3 bedrooms, 1 queen + 2 king singles).
* Huge 3-bedroom, 2-bathroom owners residence sits above a licensed bar, dining room, gallery, studio & courtyard opening to pool area.
* Massive opportunity for a creative operator to repurpose this magnificent space to suit their specific niche. This could be repositioned as boutique luxury hotel for cyclists, group tours or a wellness and spa retreat.
Inspections strictly by appointment.
Expressions of interest close at 12:30pm, Wednesday the 6th of May 2026.
For more information or to make an enquiry, contact Bennett Mountjoy direct on ---------- or contact the MHB Office on ---------- .
Business Summary
Other Features / Notes
EXCLUSIVE, FREEHOLD GOING CONCERN, Motel, VIC - North EastKey Investment Insights
1. Freehold going concern sale of Bright On Track, a landmark accommodation asset in Bright, one of regional Victoria’s most tightly held and high-performing tourism destinations.
2. Property comprises 9 self-contained apartments plus a huge 3-bedroom, 2-bathroom owners residence, providing both income units and significant owner amenity.
3. Site area 3,969 m2, well laid out resort in a prime central location within Victoria’s fast-growing regional tourist town of Bright.
4. Solid modern construction with oversized rooms, offering straightforward reconfiguration or expansion potential to increase revenue per key.
5. Current configuration: 5 studio units (each 1 queen plus 1 king single), 3 mezzanine suites (1 queen plus 2 king singles), and one 3-bedroom tower apartment.
6. Owners residence sits above a licenced bar, dining room, gallery, studio and courtyard that opens to a pool area, creating onsite F&B and guest amenity opportunities.
7. Currently operated at low occupancy by semi-retired owners, indicating clear upside for an active operator to materially increase occupancy and yield.
8. Suitable for lifestyle investors to outsource room management locally while retaining the substantial owners residence for personal use.
9. Strong repositioning potential for niche operators, including boutique luxury hotel for cyclists, group tours or a wellness and spa retreat.
10. Rare freehold motel opportunity in North East Victoria, marketed exclusively by Expressions of Interest, appealing to astute hoteliers and investors.
11. Transaction timeline and inspection control: inspections strictly by appointment, expressions of interest close 12:30pm Wednesday 6 May 2026, enabling a defined sale process.
