JLL Hotels & Hospitality, launch the sale of the Hamilton Motor Inn
The iconic Hamilton Motor Inn is being offered for sale by JLL Hotels & Hospitality’s Senior Vice President Gareth Closter & Tim Jones, Director, Head of Metropolitan Sales & Investments, presenting an outstanding opportunity to join the ‘Motel Makeover’ trend that is sweeping the country.
The humble motel in Australia is currently enjoying a huge comeback with considered and contemporary enhancements popular with travelers looking for something other than standard "cut and paste" accommodation.
Embracing their “retro” past and capitalising on enduring aesthetics is often the key to delivering the environment and experience that travellers are looking for and the Hamilton Motor Inn provides the blank canvass to do exactly that.
“The mid-market sector has seen considerable transactional activity over the past few years with investors and operators looking for properties with the ability to enhance their improvements and pay homage to their past” Mr Closter commented.
Instagrammable accommodation icons including Isla, Motel Molly, Leoa, The MYSA Motel & Berry View Hotel all demonstrate that if you can nail the repositioning of these assets then ADR & occupancy, and ultimately strong profits, will follow. Capturing the attention of social media and effectively utilising this powerful tool can create a wave of demand in the modern motel era.
“The profile of the building is of a classic vintage motel. If an investor/operator can tap into the classic nostalgia of this retro motel they could create a landmark metropolitan motel unlike any other in Brisbane or Australia” Mr Closter said.
The Hamilton Motor Inn comprises 22 guest rooms spanning five levels featuring a mix of twin and family rooms as well as a two-bedroom caretakers’ residence. The Property also offers a ground floor restaurant/multi-functional conference facility with a substantial outdoor entertaining area that could be used for re-positioning and asset enhancing opportunities in line with the recent ‘Motel Makeover’ success stories.
Brisbane’s Midscale Hotel & Motel market has enjoyed steady recovery in trading performance over the trailing 12 months to January 2023 with assets in this sector recording strong trading performance, increased turnover and bottom-line profits.
Occupancy, ADR and RevPAR showed a large uplift throughout 2022 with the wider Brisbane hotel market achieving Average Daily Rate (ADR) premiums on pre-pandemic levels by more than 20% and at a faster pace than Sydney and Melbourne.
“In addition to the unique building fundamentals, the property is situated on the doorstep of the 2032 Brisbane Olympic Athletes Village and is poised to capitalise on Brisbane’s “Golden Decade” that is currently unfolding” said Mr Jones.
The property is currently enjoying an occupancy of circa 95% and is being operated by first time owners to the accommodation industry which provides significant scope for operational improvement without undertaking any building refurbishment or enhancement.
Expressions of interest are now being invited for the Hamilton Motor Inn in what is expected to be a highly competitive sale process.
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