HTL Property has been appointed exclusively to offer for sale, Hotel Sophia Melbourne, a boutique freehold accommodation hotel prominently positioned in the heart of Melbourne’s CBD.

Located on the high profile corner of King Street and Little Lonsdale Street, Hotel Sophia comprises a seven level hotel with 97 guestrooms; complemented by a well-established ground floor food and beverage offering, The Golden Age Bar, and a dedicated conference and events space. The impressive asset is offered with Vacant Possession and presents a diversified hospitality operation within one of Australia’s most tightly held capital markets.

Strategically positioned within Melbourne’s rapidly evolving western CBD, the property enjoys close proximity to key demand drivers including Southern Cross Station, Marvel Stadium, Crown Casino, the Melbourne Convention & Exhibition Centre; and the Docklands precinct. This central location supports strong year round demand from corporate, leisure, and event driven visitation.

Hotel Sophia offers a flexible accommodation mix across multiple room categories, appealing to a broad range of guest segments. With a recent expansion of 48 brand new rooms now complete and broader refurbishments strengthening its favourable market positioning. The asset retains the character of its original facade, while delivering an updated and efficient hotel product; underpinned by Melbourne’s resilient tourism and accommodation market fundamentals.

Melbourne continues to rank as Australia’s premier cultural and events capital, generating strong visitation through a globally recognised calendar of major sporting and entertainment events; alongside sustained international tourism growth and a constrained supply pipeline of freehold hotels within the CBD area.

Mark Durran, Managing Director - Hotel Capital Markets at HTL Property, highlighted the strength of Hotel Sophia’s rare accommodation offering, stating “Hotel Sophia represents a rare opportunity to acquire a well-established freehold hotel in Melbourne’s CBD, combining a diversified income profile with significant potential to reposition to an upscale boutique hotel, hostel, student accommodation; or co-living. Its patent scale, flexibility and existing operational base provides investors with both immediate income and the ability to significantly increase revenue” Durran concluded.

Scott Callow, Director - Victoria at HTL Property, emphasised the strategic importance of the location.

“The hotel’s position within the rapidly evolving western CBD and its proximity to major transport, entertainment and commercial infrastructure make it exceptionally well placed to benefit from Melbourne’s continued growth. This is a location that consistently captures demand from multiple segments and will only strengthen as surrounding precincts continue to undergo major redevelopment” added Callow.

George Iliopulos, Director – Victoria at HTL Property added “The property’s underlying freehold landholding of approximately 452 square metres, coupled with its Capital City zoning and prominent corner frontage, further enhances its long-term strategic appeal and potential for future development or repositioning.”

Hotel Sophia is being offered for sale via HTL Property exclusively; with the specialist national firm

anticipating strong levels of interest from domestic and international investors, hotel operators, and private capital groups seeking high quality CBD accommodation assets with scale, flexibility, and upside potential.

This outstanding opportunity is being offered via an exclusive Expression of Interest campaign, closing at 4:00pm on Thursday, 12th November 2026 (unless sold prior).