Specialist national brokerage firm HTL Property, is pleased to announce the exclusive listing of the Madison Tower Mill Hotel, a 70-key integrated accommodation asset positioned on the doorstep of Brisbane’s CBD.
Strategically located within walking distance to the CBD, major hospitals, leading private schools, the Magistrate’s Court, Roma Street Station and the iconic Roma Street Parklands; the property presents a compelling investment opportunity with multiple value-add pathways.
The hotel features recently renovated guest accommodation, offering immediate operational upside through revenue optimisation and repositioning strategies. A key opportunity exists in enhancing the ground-floor bar precinct, where clearer delineation between the public bar and gaming operations would significantly improve patron flow and performance. Proposed improvements include relocating gaming to a more discrete area, accessible via a private entrance with dedicated parking; thereby strengthening compliance, customer experience, and operational efficiency.
A standout feature of the asset is the currently underutilised rooftop floor, which offers prime potential for conversion into a conference and events space, boutique gym, or destination restaurant and bar. With panoramic views across the Brisbane CBD skyline, this space provides a rare opportunity to create a signature hospitality offering in a tightly held inner-city location.
Beyond its existing improvements, the property also benefits from favourable residential zoning and long-term redevelopment potential (STCA), capitalising on elevated sightlines and proximity to major health and education infrastructure, including Herston Hospital.
National Director of Accommodation, Andrew Jackson advised “The growth trajectory of Tower Mill Hotel mirrors the rapid evolution of Brisbane, with the upcoming 2032 Summer Olympics set to accelerate tourism and investment.”
“In addition, strong population growth, rising residential and commercial asset values, and landmark projects such as The Star Brisbane further reinforce the hotel’s position within one of Australia’s fastest-growing markets” added Jackson.
Nic Simarro, Director at HTL Property advised “This represents a unique and increasingly rare opportunity to acquire an integrated hotel asset combining quality accommodation with valuable gaming entitlements, particularly given the limited number of comparable transactions over the past decade.”
“We anticipate strong interest from established hotel and pub operators seeking scale, diversification and longterm growth in a tightly held market.” Simarro concluded.
This unique offering represents a rare chance to acquire a well-located, recently refurbished hotel asset with significant repositioning, operational, and redevelopment upside in one of Australia’s most dynamic growth corridors.
HTL Property invites expressions of interest from local, national, and international investors seeking exposure to Brisbane’s resilient accommodation and mixed-use hospitality market.
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