Located in regional Victoria, Gippsland is home to a multitude of natural wonders and attractions, drawing tourists with its untouched beaches and national parks, underground limestone caves, mountains, and the biggest network of inland waterways in the country.
Visitors travel largely for the outdoor experiences on offer in the region, including swimming, surfing, boating, fishing, caving, hiking, and cycling. During the winter months, visitors travel to Mount Baw Baw, where skiing and snowboarding are popular activities. The warmer months also draw visitors to the mountain, with rafting and abseiling on offer. The national parks and open spaces promote the presence of native wildlife, and guests often enjoy close encounters with Australian flora and fauna.
Gippsland is a popular area for international visitors looking to explore regional Australia, and welcomes over 65,700 overseas guests each year for an average of 4.8 nights. The countries of origin for the majority of international overnight visitors to Gippsland include the United Kingdom, Germany, New Zealand, the USA and Mainland China.
While Gippsland does not have its own airport, interstate or international visitors can access the region via Melbourne Tullamarine Airport and drive or catch a train via Traralgon to reach the area. Domestic visitors may also choose to fly into Albury, which is a similar distance by road.
The region has a vast range of tourism businesses, including a total of 1090 accommodation options and food services. There are accommodation choices to suit a range of demographics and budgets, including bed and breakfasts, boutique cottages, holiday parks, hotels, and serviced apartments. With the Lakes Entrance and District located in Gippsland, there are a multitude of lakeside accommodation options, as well as the opportunity to stay on a boat by the jetty, or on an anchored yacht.
The Gippsland region is home to 274,600 residents, with 6.9 percent of employed residents in the area working in the hospitality industry.
With local government support, redevelopment, and a 2020 tourism growth plan in place, the region is expected to experience an increase in visitor nights over the coming years. Plans include the development and improvement of infrastructure, as well as the protection of the region’s natural assets.