Chatswood, New South Wales

Accommodation Franchise : Long stay, premium executive apartments : Chatswood

SOLD

Business Description

Summary
Rare re-sale opportunity of an established business with 15 years of successful history servicing blue chip corporate customers, travel agents and local and international relocation companies.

Location Details
Chatswood, Macquarie Park, St Leonards Sydney
An inventory of furnished, executive apartments located in Sydney's prestigious North Shore region close to transport and amenities sought by corporate customers.


Marketing support
As a Franchisee, marketing and business development are an integral part of the support you receive from Astra Apartments' head office. The marketing team continuously refines and updates the website and SEO parameters. Key customer business development and lead generation are also driven by head office.
You will be joining a small group (15) of very experienced franchisees who help each other, share business opportunities and are a valuable source of advice and knowledge.

Training provided
Full initial training is provided by the vendor and Franchisor. You will be taught all aspects of running your business, starting with the set-up of a new apartment; responding to enquiries, setting up bookings, invoicing, handling customer service, trouble shooting etc. By negotiation, a longer handover period from the vendor is possible.
You will also be trained on the Franchisor's cloud-based booking system which is an excellent tool for managing all aspects of the 'back office' function.


Skills
An Astra Apartments business is normally run from a home office with the franchisee as full-time manager/owner.
Owning an Astra Apartments franchise is a hands-on commitment, requiring these types of skills-
- Business development and sales acumen, preferably in the business to business sector
- Strong customer service ethic and willingness to "go the extra mile"
- Ability to genuinely multi task
- Well-organised, attention to detail & good time management
- Good business admin skills
- Financial capacity to grow the business

Length of Agreement
5+5+5 years

About the Opportunity
Astra Apartments has a franchisee network around Australia providing medium to long term serviced apartment accommodation to the corporate market.
Unlike other accommodation providers, Astra Apartments' properties are full-sized, residential apartments that are furnished and equipped to a very high standard, thus providing an ideal solution for business travellers on long-stays.
Because the inventory is leased, it is very flexible. The business can be easily up-scaled according to market demand. This minimises initial capital outlay for the Franchisee and lets the Franchisee grow the business in line with demand without stretching capital needs or increasing debt levels.
This business model offers a genuine competitive advantage compared to other operators within the hotel/accommodation industry.
Astra Apartments is highly regarded within the corporate accommodation sector. It is a premium provider with a high percentage of repeat bookings from blue chip corporate customers and major corporate travel agencies and relocation consultants.
This opportunity includes two territories:

1. Chatswood / Macquarie Park
2. St Leonards

Each territory has a separate franchise agreement which will be assigned to the buyer subject to approval by the Franchisor.

The Vendor commenced operating 15 years ago (July 2006) with units in Chatswood. The three locations of Chatswood, Macquarie Park and St Leonards are key parts of the Astra Apartments national network and are well-known and highly regarded domestically and internationally by company travel bookers, corporate travel agents and relocation consultants. Astra Apartments is also an approved supplier to Flight Centre business travel and AOT (government travel agency).

The three locations are prime commercial centres and the neighbouring residential areas are highly sought after.



Year Business Established
2006

Year Franchising Commenced
2001

History
Since 2001, Astra Apartments has been providing residential-style furnished apartments for corporate guests. Major corporations, institutions and government departments out-source their temporary housing requirements to Astra Apartments which now has over 300 apartments in 25 locations around Australia and New Zealand.

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Business Summary