The Henty Bay Beachfront Holiday Park enjoys a massive 320-meter beach frontage along one of Australia’s most magnificent coastlines.

It also turned over more than $840,000 (ex GST) for the calendar year ending on 31 March 2023 which is magnificent for the bank balance.

And there is even more profit to be made from the sale of the park’s immensely popular lifestyle villas.

The property is within a five-minute drive to the Portland regional shopping centre.

“It’s a lovely part of the world,” said Kevin Connolly from CRE Brokers, who is marketing the property with a price tag of $4.1 million.

“If you like fishing or just a relaxing holiday in a beautiful setting it’s the right place.”

The holiday park has two adjoining titles with a combined land area of approximately 3.11 hectares (7.7 acres).

The land is Zoned ‘Rural Living Zone’ (RLZ1) under the Glenelg Shire Planning Scheme.

The holiday park generally caters for tourists and group bookings wanting to enjoy the sheltered beachside activities in Victoria's oldest town and one of its largest seaports.

Portland is the only deep sea anchorage between Adelaide and Melbourne, and offers shelter against the often wild weather roaring off Bass Strait. It is also the site of Victoria's first permanent European settlement, and has more than 200 19th-century buildings, many made of bluestone. It is 350km from Melbourne and 550km from Adelaide.

The property operates as a traditional caravan park but has been subdivided into 153 leasehold sites, and 24 of them have been sold off to private buyers with 250-year leases.

“Most of these long term leasehold sites have had modern ‘Transportable Villas’ built on them and the long-term tenant pays the park owner an annual site and management fee,” Mr Connolly said.

“The new owner can continue with that model, selling off sites, or run it just as it is.”

There are 123 leasehold sites registered on the title.

The park also has eight modern park-owned cabins, eight en-suite tourist van/RV sites, a nine-bedroom group accommodation house with 37 beds, kitchen and meeting room, a four-bedroom (18 bed) rental cottage, a substantial brick reception office/kiosk and licensed bar, and a first-floor manager's two-bedroom residence.

There are separate male and female amenities and a guest laundry.

The park has formed internal roadways, electricity and town sewerage, town and tank water, camp kitchen and a jumping pillow.

It also has direct access to a sandy beach, one of the most important waterways in the history of Australia.

Portland Bay was named in 1800 by the British navigator James Grant, who sailed in the small brig Lady Nelson along the southern coastline of what was still called New South Wales.

He named the bay after the Duke of Portland, who was twice British Prime Minister.

By the early 19th century, the bay was a safe haven for whalers and sealers hunting in the treacherous waters of Bass Strait, and a spot on the shore, now the town of Portland, became the first European settlement in what would be called the colony of Victoria.

In 1834, the year before Melbourne was founded, grazier Edward Henty, who had migrated from England to Western Australia, and then moved to Van Diemen's Land, ferried some of his stock across Bass Strait to Portland Bay and the fertile plains of the Western District.

Portland Bay also promises a rich bounty for the new owners of the Henty Bay Beachfront Holiday Park.